Rent Me!
The stagnant real estate market is forcing property owners to produce income instead of selling and new vacation rentals are coming on the market every day. So what can you do to stand out? Here are a few suggestions for gaining an edge over the competition.
Update your description and photos. Re-write your rental listing’ headline and description to evoke a sense of what your renters will experience while staying at your rental. Consider hiring a professional photographer and be sure to stage your photos for maximum effect.
Get rid of the add-on charges. Build your cleaning, booking, linen, and pet charges into your rates. Almost every owner that has followed this advice has reported a positive response and increased bookings. Be sure to announce the “No Fees” policy at the top of your listing.
Upgrade your furniture and decor. If your furnishings and decor are getting tired don’t wait for a negative review to take action. Invest in top quality bedding and linens. Replace your carpet and paint at least every five years.
Add new amenities. It’s one thing to install a spa or pool table (great amenities for sure), but think about the little things. Find a couple of cheap beach cruisers or snow sleds to leave for your guests. Other items include: dvd and book library, bath salts and oils, doggie bed and feeding station, board games, fishing tackle, hiking trail maps, etc. Be creative!
Offer packages. Offer a free 1/2 day boat or jet ski rental with a minimum nights stay. Try a lovers package that includes champagne and a gift certificate to a romantic restaurant or a birthday package with cake and decorations. You can build packages into your rates or offer them separately. Talk to your property manager or cleaning crew about helping you create something special for your guests.
The more creative you get with your vacation rental property the more you will stand out. The most successful properties are the ones where the owners or managers have taken the time to find out what their guests want and delivering the goods.
Please share what you are doing to make your vacation rental special.