vacation rentals
Building Your Company’s Vacation Rental Inventory
Building a vacation rental inventory for your management company follows many of the same techniques that real estate agents use for obtaining new listings. It’s all about building your professional and personal contacts, networking, farming, salesmanship, and performance. Search Engine Rankings Maintaining a high rank in the search engines is crucial to successful property recruitment. New prospects will want … Continue reading
Marketing Your Vacation Rentals With Video
Video marketing isn’t anything new to vacation rentals, but the importance of including a video campaign as part of your overall marketing strategy is more important than ever. Search engines love video just as much as humans do and vacation rental managers and owners are using video to showcase properties and promote their businesses with great success. Here are a … Continue reading
A Day In The Life Of A Vacation Rental Manager
I live in the San Bernardino Mountains of Southern California, specifically Big Bear, about 100 miles east of Los Angeles. It’s a very competitive rental market with many unique challenges. Our winters are usually nothing compared to other parts of the country but every once in a while we get big storms and lots of snow. Several … Continue reading
Using Facebook To Promote Your Vacation Rental
Facebook is a great way to promote vacation rental properties and connect with past, present, and future guests. If you follow some basic steps and post consistently you will have an amazing marketing tool at your disposal. The only investment is your time. Here are a few tips for getting started. Start by setting up a page for your property. At the bottom of your profile … Continue reading
Create A Welcome Book / Users Manual For Your Vacation Rental
One of the best ways to help your guests enjoy their stay at your vacation rental is to create a comprehensive “Welcome” book. Chances are your guests will be unfamiliar with your property and the surrounding area and will appreciate all the relevent information you can provide. Here’s a few tips for creating a custom welcome book for your vacation rental. Start … Continue reading
Preparing Your Property For The Vacation Rental Market
The vacation rental market is one of the fastest growing segments of the lodging industry. The slowdown in real estate sales has forced property owners to look for creative ways to generate income in order to wait out the market. If you own a home in a popular resort area you may want to consider converting … Continue reading
Vacation Rental Marketing – Internet and Social Media
The growth of the vacation rental industry is a direct result of the internet phenomenon. It has never been easier to reach out to potential renters and advertise vacancies. The trick is knowing where to spend your time and money for maximum effect. The following is a primer on internet marketing. If you don’t have an … Continue reading
The Big Bear Vacation Rental Market
Vacation rentals have been a popular lodging choice in Big Bear for decades. What was once a cottage industry with just a handful of players has turned into one of the most competitive vacation rental markets in all of California. With the advent of the internet the Big Bear vacation rental market has exploded into … Continue reading
Vacation Rental Services
Vacation rental management is a unique blend of property management, real estate marketing, and hospitality services. With the right mix of knowledge, time, and effort, your vacation rental can generate enough income to cover expenses and possibly show a profit. Unfortunately, the real estate meltdown has forced many property owners into the rental market, unprepared for the realities of property management and … Continue reading
Vacation Rentals, the ADA, and Preditory Lawsuits.
Here Comes The Judge! When two local Big Bear property managers were contacted last year by an individual looking for an ADA compliant rental they had no idea that they would end up in federal court, being sued for thousands of dollars. The agents advised the caller that they did in fact have wheelchair accessible properties … Continue reading