internet
Vacation Rental Blogging 101
Everybody’s blogging these days – and for good reason. We’ve discovered that blogging is an excellent way to create fresh content for websites and social media. It helps businesses connect with their customers and drives traffic to websites. Regular blogging will position you and your company as an expert resource and keep you in tune with your industry. Here are a few tips for new bloggers: … Continue reading
A Day In The Life Of A Vacation Rental Manager
I live in the San Bernardino Mountains of Southern California, specifically Big Bear, about 100 miles east of Los Angeles. It’s a very competitive rental market with many unique challenges. Our winters are usually nothing compared to other parts of the country but every once in a while we get big storms and lots of snow. Several … Continue reading
Using Facebook To Promote Your Vacation Rental
Facebook is a great way to promote vacation rental properties and connect with past, present, and future guests. If you follow some basic steps and post consistently you will have an amazing marketing tool at your disposal. The only investment is your time. Here are a few tips for getting started. Start by setting up a page for your property. At the bottom of your profile … Continue reading
Difficult Guests and Negative Reviews
Now matter how well you treat your guests or how professional your operation is, sooner or later someone is going to complain. With the advent of online reviews, if a disgruntled guest wants to retaliate they now have a place to do it. You must have a plan in place to handle the unexpected breakdowns and misunderstandings that arise out of your … Continue reading
Vacation Rental Marketing – Internet and Social Media
The growth of the vacation rental industry is a direct result of the internet phenomenon. It has never been easier to reach out to potential renters and advertise vacancies. The trick is knowing where to spend your time and money for maximum effect. The following is a primer on internet marketing. If you don’t have an … Continue reading