marketing

Vacation Rental Blogging 101

Everybody’s blogging these days – and for good reason. We’ve discovered that blogging is an excellent way to create fresh content for websites and social media. It helps businesses connect with their customers and drives traffic to websites. Regular blogging will position you and your company as an expert resource and keep you in tune with your industry. Here are a few tips for new bloggers: … Continue reading »

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Building Your Company’s Vacation Rental Inventory

Building a vacation rental inventory for your management company follows many of the same techniques that real estate agents use for obtaining new listings. It’s all about building your professional and personal contacts, networking, farming, salesmanship, and performance. Search Engine Rankings Maintaining a high rank in the search engines is crucial to successful property recruitment. New prospects will want … Continue reading »

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Marketing Your Vacation Rentals With Video

Video marketing isn’t anything new to vacation rentals, but the importance of including a video campaign as part of your overall marketing strategy is more important than ever. Search engines love video just as much as humans do and vacation rental managers and owners are using video to showcase properties and promote their businesses with great success. Here are a … Continue reading »

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A Day In The Life Of A Vacation Rental Manager

I live in the San Bernardino Mountains of Southern California, specifically Big Bear, about 100 miles east of Los Angeles. It’s a very competitive rental market with many unique challenges. Our winters are usually nothing compared to other parts of the country but every once in a while we get big storms and lots of snow. Several … Continue reading »

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Using Facebook To Promote Your Vacation Rental

Facebook is a great way to promote vacation rental properties and connect with past, present, and future guests. If you follow some basic steps and post consistently you will have an amazing marketing tool at your disposal. The only investment is your time. Here are a few tips for getting started. Start by setting up a page for your property. At the bottom of your profile … Continue reading »

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Make Your Vacation Rental Stand Out From The Competition

The stagnant real estate market is forcing property owners to produce income instead of selling and new vacation rentals are coming on the market every day. So what can you do to stand out? Here are a few suggestions for gaining an edge over the competition. Update your description and photos. Re-write your rental listing’ headline and description to evoke … Continue reading »

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Difficult Guests and Negative Reviews

Now matter how well you treat your guests or how professional your operation is, sooner or later someone is going to complain. With the advent of online reviews, if a disgruntled guest wants to retaliate they now have a place to do it. You must have a plan in place to handle the unexpected breakdowns and misunderstandings that arise out of your … Continue reading »

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Create A Welcome Book / Users Manual For Your Vacation Rental

One of the best ways to help your guests enjoy their stay at your vacation rental is to create a comprehensive “Welcome” book. Chances are your guests will be unfamiliar with your property and the surrounding area and will appreciate all the relevent information you can provide. Here’s a few tips for creating a custom welcome book for your vacation rental. Start … Continue reading »

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Preparing Your Property For The Vacation Rental Market

The vacation rental market is one of the fastest growing segments of the lodging industry. The slowdown in real estate sales has forced property owners to look for creative ways to generate income in order to wait out the market. If you own a home in a popular resort area you may want to consider converting … Continue reading »

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Vacation Rental Marketing – Internet and Social Media

The growth of the vacation rental industry is a direct result of the internet phenomenon.  It has never been easier to reach out to potential renters and advertise vacancies.  The trick is knowing where to spend your time and money for maximum effect.  The following is a primer on internet marketing. If you don’t have an … Continue reading »

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